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Optimal PDF Settings for High Quality Print

Please see the following information for optimal PDF settings for high quality print. Use our settings for InDesign and Acrobat Distiller to create PDFs optimized for our workflows.

Predictable Color through GRACoL

Wright Business Graphics takes color management very seriously through the use of a closed loop G7-targeted system for visual appearance from proof to press. Please feel free to download and install our adopted GRACoL press profile linked below if you would like to supply your artwork in the same color space we work in.

Every imaging device, from the lowliest desktop inkjet printer to the mightiest pressroom iron, has its own personality. Color imaging will only produce accurate results if we consider the characteristics of each device, which requires a global framework for color control. Every color-imaging device behaves differently — hence the need for color management. Individual desktop printers have different inks, paper and printing technologies. And of course the differences between a desktop printer and an offset press are even greater. If you ignore these differences, inaccurate and inconsistent printing are the obvious results.

GRACoL GRACoL (General Requirements and Applications for Commercial Offset Lithography) has developed, maintained and published printing guidelines that have since become de facto standards on many pressrooms. The mission of GRACoL is to improve communications and education in the graphic arts by developing best practices that reflect the influence and impact of new technologies in the workflow of commercial offset lithography. GRACoL helps print buyers, designers, and specifiers work more effectively with print suppliers. By following the GRACoL guidelines and recommendations, you will acquire print predictability and always know what you'll get on press before you get there.

Learn more at

Correctly Soft-Proofing PDFs in Acrobat w/ Overprint Preview

(Excerpt taken from article by Gray Knowlton for

Acrobat 5.0 introduced overprint preview to the world of PDF. It allows users to gain an estimation of how overprint behavior will appear in a print condition. Working in harmony with soft-proofing and color management in Acrobat, users can gain a good estimation of how the job will look without having to jump through a lot of hoops to do it.

These two screen shots illustrate how Overprint Preview can help detect critical flaws in the document. Both objects in this artwork are set to overprint, fill and stroke. Turning on overprint preview demonstrates how this will look when printed on a printing press (see figure 1). Working with Overprint Preview off, it is impossible to tell how those colors will output if they are set to overprint (see figure 2).

Font Specifications

What is OpenType?

OpenType is a new standard for digital type fonts, developed jointly by Adobe and Microsoft. OpenType supersedes Microsoft's TrueType Open extensions to the TrueType format. OpenType fonts can contain either PostScript or TrueType outlines in a common wrapper. An OpenType font is a single file, which can be used on both Macintosh and Windows platforms without conversion. OpenType fonts have many advantages over previous font formats because they contain more glyphs, support more languages (OpenType uses the Unicode standard for character encoding,) and support rich typographic features such as small caps, old style figures, and ligatures — all in a single font.

What is TrueType?

TrueType is a standard for digital type fonts that was developed by Apple Computer, and subsequently licensed to Microsoft Corporation. Each company has made independent extensions to TrueType, which is used in both Windows and Macintosh operating systems. Like Type 1, the TrueType format is available for development of new fonts.

What is Type 1?

Adobe PostScript Type 1 is a worldwide standard for digital type fonts (International Standards Organization outline font standard, ISO 9541). It was first developed by Adobe Systems for use in PostScript printers. Although Adobe is a leader in the design and manufacturing of Type 1 software and maintains the standards for Type 1, hundreds of companies around the world have designed and released more than 30,000 fonts in the Type 1 format.

The Type 1 font format is recognized on every computer platform, from microcomputers to mainframes. It prints on virtually every printer, either directly through built-in PostScript language interpreting, or through add-on utilities, such as Adobe Type Manager® (ATM®). ATM technology is integrated into Microsoft® Windows® 2000 and Mac OSX operating system. For more than a decade, Type 1 has been the preferred format for the graphic arts and publishing industries.

What is PostScript?

Adobe® PostScript® 3™ is the worldwide printing and imaging standard. The PostScript programming language was originally developed by Adobe Systems to communicate complex graphic printing instructions to digital printers. It is now built into many laser printers for high-quality rendering of both raster and vector graphics.

An important feature of the PostScript language is that it is device independent. This means that it produces crisp images regardless of the resolution or color rendering method of the output device, and it takes full advantage of the capabilities built into the device. The Adobe Portable Document Format (PDF) is a more structured, compact subset of the PostScript language. Almost anything that can be done in PostScript can be done in PDF.

Type 1 fonts are a specialized form of PostScript program and are the original file format used for type display on all PostScript printers. The PostScript language was later extended to provide support for the later TrueType and OpenType® font standards. Any new Adobe PostScript language device made today supports all three font standards.


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